• Claire Henley

2020 Outdoor Awareness Days and Important Dates

Updated: Oct 30, 2020

If you are struggling for content for your social media activity and looking for inspiration, awareness days can be a great starting place. Every day is dedicated to something. You only have to log into Twitter to see a ‘hashtag holiday’ trending! You might feel they are rather silly but with careful selection, they can be fruitful.

Awareness days were created to draw attention to an issue, to unify people to support a cause or celebrate achievements of society. However, as businesses realised the potential to exploit this as a marketing opportunity, thousands of new awareness days have sprung up.

Unless you are the biggest fan of Nutella and you can find a relevant link to your business, I would stay clear of World Nutella day (5th February if this is you!) So be conscious of not just jumping on the bandwagon with awareness days and ensuring the days you choose are a good fit and the content you share is of value to your audience. They are however a fantastic marketing tool and allow you to show your creative side, have fun and share your passions with your audience. The most popular awareness days on social media will generally involve a hashtag, which means they often start trending. If you can get involved in timely conversations, you’ll be able to reach and engage with a large audience, quickly.

Looking for awareness days and be like disappearing down a rabbit hole, so I have done the hard work for you and created a list of days and important dates to inspire you. You could use these awareness days for your social media content, maybe an Instagram post or a few Tweets to a blog article, perhaps you could run a competition, or you could even use an awareness day as a reason to run your own event. If you discover any I have missed, message me and I'll add them to the list!


20th January - Blue Monday

21st January - Squirrel Appreciation Day

25th to 27th January - Big Garden Bird Watch (RSPB)

29th January - Garden Centre Awards (Garden Centre Association)


1st - 8th February - National Story Telling Week

2nd to 6th February - Glee at Spring Fair 

2nd February - World Wetlands Day

6th to 12th February - Bramley Apple Week

14th February - Valentines Day

14th to 21st February - National Nest Box Week

17th February - Random Acts of Kindness

25th February - Shrove Tuesday


1st March - St Davids Day

5th March - World Book Day

8th March - International Women's Day

14th March - Garden ReLeaf Day (Greenfingers charity)

18th March - Global Recycling Day

20th March - Great British Spring Clean (Keep Britain Tidy)

20th March - Spring Equinox

17th March - St Patrick's Day

20th March - International Day of Happiness, World Sparrow Day

21st March - International Day of Forests (United Nations)

22nd March - World Water Day (United Nations)

22nd March - Mother's Day

28th March - Earth Hour (WWF)

28th March to 5th April - English Tourism Week (Visit Britain)

29th March - British Summertime begins


1st April - April Fools Day

4th April - International Carrot Day

6th April - Discover National Parks Fortnight

10th April - Good Friday

12th April - Easter Sunday

19th to 26th April - International Dark Sky Week

22nd April - Mother Earth Day (United Nations)

23rd April - St Georges Day

26th April - London Marathon

27th April to 5th May - National Gardening Week (RHS)


1st to 31st May - National Walking Month (Living Streets)

3rd to 9th May - International Compost Week

5th May - International Dawn Chorus

5th May - Hedgehog Awareness Week (British Hedgehog Preservation Society)

4th to 10th May - Sun Awareness Week (British Association of Dermatologists)

10th May - Garden Day

12th May - National Children's Day (United Nations)

18th to 24th May - Mental Health Awareness Week (Mental Health Foundation)

25th May to 7th June - British Tomato Fortnight (British Tomato Growers Association)

25th May - National Children's Gardening Week (Greenfingers charity)

25th to 31st May - National Camping & Caravanning Week (Camping and Caravanning Club)

25th to 31st May - National BBQ Week


1st to 7th June - National Growing for Wellbeing Week

5th June - World Environment Day (United Nations)

8th June - World Oceans Day (United Nations)

15th to 24th June - National Picnic Week

17th June - Father's Day

22nd to 28th June - National Insect Week (Royal Entomological Society)

29th June - International Mud Day


1st to 31st July - Plastic Free Month, National Picnic Month, Independent Retailer Month, National Fishing month

4th July - Independent Retailer Day

6th July - The Big Outdoors Art Challenge, National Meadows Day

10th July - Don't Step on a Bee Day

12th July - Love Parks Week (Keep Britain Tidy)

16th July - World Snake Day

17th July - Big Butterfly Count (Butterfly Conservation Society)

18th to 25th July - Dragonfly Week (British Dragonfly Society)

20th July - Beginning of school summer holidays

25th July to 1st August - National Marine Week (The Wildlife Trusts)

27th July - Take your Houseplant to Work Day


7th August - PlayDay (Play England)

10th to 16th August - Afternoon Tea Week

13th to 19th August - National Allotments Week (National Allotment Society)

19th August - World Photography Day

27th to 29th August - Moth Night

29th to 30th August - International Bat Night (Bat Conservation Trust)


1st to 31st September - Organic month (Soil Association)

7th to 11th September - Zero Waste Week

5th September - International Day of Charity (United Nations)

11th to 20th September - Heritage Open Days

11th to 27th September - Great British September Clean (Keep Britain Tidy)

21st to 27th September - Recycle Week (WRAP)

22nd September - Autumn Equinox

23rd September to 23rd October - Seed Gathering Season (Tree Council)

27th September - Forest Stewardship Council Friday

28th September - World's Biggest Coffee Morning (Macmillan)

28th September to 2nd October - Bike to School Week (Sustrans)


1st to 31st October - The Big Draw Festival (The Campaign for Drawing)

5th to 9th October - Walk to School Week (Living Streets)

4th October - World Animal Day

5th October - World Habitat Day (United Nations)

6th October - National Badger Day

12th to 16th October - National Work Life Week (Working Families)

10th October - World Mental Health Day

9th October - Forest School Day

23rd October to 1st November - World Mammal Week (National Mammal Society)

21st October - Apple Day

30th October - World Puddle Jumping Championships

31st October - Halloween


5th November - Guy Fawkes Night

7th November - Diwali

27th November - Black Friday

28th November to 6th December - National Tree Week (Tree Council)

30th November - Cyber Monday, St Andrew's Day


5th December - World Soil Day (United Nations)

6th December - Tree Dressing Day

11th December - World Mountain Day (United Nations)

13th December - Christmas Jumper Day (Save the Children)

18th Dec to 3rd Jan - Festival of Winter Walks (Ramblers)

24th December - Christmas Eve

25th December - Christmas Day

31st December - New Year's Eve

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